Search Engine Optimization and Marketing

Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. The book deals with search engine optimization with smart internet marketing strategies. The book explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates.

Print ISBN: 9781682518540 | $160 | 2022 | Hardcover

Subject: Computer and Information Science

Editor:  Ulrike Eastin

About the editor: Ulrike Eastin, PhD, is an Associate Professor in the department of management studies. His teaching expertise includes consumer search engine marketing, business-to-business marketing, and qualitative and quantitative marketing research. His research is focused on business networks, qualitative and quantitative research methods, and entrepreneurship and innovation.