Consumer Behaviour: Implications for Marketing Strategy

Understanding consumer behavior is the initiation of the creation of an accurate marketing strategy. Marketers need to understand the buying behaviour of consumers for their products to do well. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops him from buying. Covering different approaches of consumer behaviour, the book incorporates the latest issues in behavioural, psychological and sociological learning alongside new areas of research. 

Print ISBN: 9781682515952| $ 155 | 2020 | Hardcover

Contributors: K.R. Reznikoff