TOOLS & TECHNIQUES OF MARKETING RESEARCH & ADVERTISING

Marketing research seeks to understand the best ways to connect a consumer and a product, with the hopes that the consumer will buy it. It specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results. The aim of this book is to identify the useful tools and techniques for marketing research and advertising  growth.

Print ISBN: 9781682511411 | $ 160 | 2016 | Hardcover

Contributors: Stan Lipovetsky, Shon Magnan et al