Sales and Advertising Management

Sales management is a business discipline  which is focused on the practical application of sales techniques and the management of a firm’s sales operations. Advertising  management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to develop branding for the company’s product or service. This book focuses on sales and advertising management.
Print ISBN: 978-1-68251-280-7 | $ 145 | 2017 | Hardcover

Editor: Stephen Healey