Data Mining Techniques: For Marketing and Sales
- Price $145.00
- Product Code : 9781682515730
- Availability : In Stock
There is an increasing realization that effective marketing and sales management can be done only based on a true understanding of the data mining techniques. Under these conditions, data mining tools can help uncover the hidden knowledge and understand customer better, while a systematic knowledge management effort can channel the knowledge into effective marketing strategies. This book covers innovative applications as well as existing gap and less considered area and determines the future works for researchers.